GU chocolate company Marketing Plan

Introduction James Averdieck readily acknowledges the competitive nature of the food industry in Britain. Large multinationals daunt the industry thus are not ready to search for new customers.Advertising We will write a custom essay sample on GU chocolate company: Marketing Plan specifically for you for only $16.05 $11/page Learn More Therefore, making entries into new markets is rather intricate. In the past seven years, GU has made significant progress in establishing its market niche by elevating its ability to enter new marketplaces thus rapidly expanding revenues (Averdieck 2011). The management established that most customers buy their products from supermarkets and retail shops. The most effective way to market product entails linking up with strategic partner, advertising and ensuring that product quality does not depreciate. Overview of the organisation GU chocolate company focuses on the fabrication of confectionary products with puds as the m ain product. Launched in 2003, the entity has grown admirably. This is attributable to resilience of the management. GU, which had three products, at the beginning has turned its fortunes around by rapidly expanding its product portfolio and now boasts of a wide variety of products. The subsequent founding of Fru, which is a sibling company, has helped GU to assert its influence in the market. Their product includes mousses, cakes, chocks and other delicacies that are a preserve of the adults. Marketing of chocolate is very sensitive to packaging (Averdieck 2011). A professional management team led by James the founder of the institution heads the entity. Their experience will count in trying to market their brand in a market that is very competitive. The expansive range of product that GU deals with helps in establishing its niche since it provides a large variety of products. The entity’s main strength lies in its experienced management and expanding market share.Advertisin g Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main challenge to this organisation is competition and the need to maintain appropriate quality (Perner 2008). For GU to survive the entity needs to offer more than what other ordinary Chocolate company’s offer. Target market Consumers of Chocolate Puds are adults. Such a target market has disposable income hence pricing should be moderate. Due to the product range, this entity offers, it can segment its market. GU’S customers are available in many countries in Europe (Averdieck 2011). Marketing will assist GU to make an entry in new lucrative markets. Marketing Goals GU puds aim at expanding its market share, a process that will require the management to enact several measures. To achieve an expanded market share, GU will have to launch an audacious advertising campaign that will draw new customers. Winning a significant fraction of the market will require creation a noticeable brand name to counter competition and assert influence in the market. Moreover, the entity would need to put in place appropriate strategies to ensure that the products reach the new target market, which is the major challenge to entities in such an industry. Market strategies In an industry, that has Multinational Corporation as players; a tender firm like GU will need to initiate effective strategies as the competitors have expansive financial resources. A forceful crusade in media that include Television and print media is necessary. To enable GU compete with other multinationals, it can develop various products that suite different economic classes. This would allow the company to discriminate prices thus, reaping maximum profit (Perner 2008). GU will forge agreements with companies that can help in marketing products. Airlines are perfect example as they address the needs of a noticeable fraction of clientele. GU’S product wi ll be available as delicacies during the flights. The catering division, which promotes cuisine, will be pivotal in promoting puds as it sets the standards in the provisions industry. A large proportion of puds reach customers through supermarket and retailing chains therefore, it is the management’s priority set up mutual agreement with their distributors.Advertising We will write a custom essay sample on GU chocolate company: Marketing Plan specifically for you for only $16.05 $11/page Learn More Puds consumers are sensitive to packaging and quality (Averdieck 2011). GU must prioritize the enhancement of product quality in face of growing demand for their product. Packaging is crucial in confectionary products as it attracts customers’ attention. It is evident that poor packaging leads to dwindling sales. However, there is minimal difference between products sold to the higher and lower end of the market. Evidently, the firms that distin guish the market exploit the value difference by offering classy packaging. GU will take up social responsibility in the different countries where it operates. Social programs will help in building its corporate image and promoting the brand name thus boosting its sales. The above entity is expanding rapidly thus, it needs to initiate decisions swiftly. Decision making needs logistical support and the planned creation of logistic department will be a plus in facilitating decision-making supported by research and data from the market. Obesity that is attributable to junk food like puds is on the rise. In an effort to adhere to the various calls by social movements and governments, GU should create products that do not pose health concerns. Customers are scrupulous on the delivery time. Failure to make judicious delivery leads to lessening of demand. In an effort to counter this, adequate supply, modalities ought to be in place. Customers have varying taste and GU will continue to exp and its product profile to meet all customer tastes. Implementation and Budget GU ought to make investments in production thus satisfying its widening clientele. To maintain their quality, GU will need to invest in research to enhance preparation of quality products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The managers will seek the expertise of an advertising specialist to make advertisements that will capture the interest of potential customer and draw them to the products. GU will plough back its returns from previous financial periods and seek further capital from financial institution. Ploughed capital and loans will finance the expansion of production line and set up a research facility. To the airline corporations and hotels, the company will offer free sample to the various clients of these industries. Consultation with distribution outlets will assist in set up agreements to facilitate distribution of puds. The execution of the above strategies will require financing. Expansion of production capacity and setting up of a research facility will be a fundamental undertaking for GU. Thus, the entity will need to solicit funds from financial institution if the revenues are not adequate. GU will set aside funds to finance well-vetted social projects that promote the welfare of the members of public. By creating an extra department, the organisation will need to spend more funds internally to equip the new department with the necessary labour and equipments (Averdieck 2011). Diabetes is a lifestyle disease, preventable by consumption of products that contain the various nutrients in appropriate proportion. GU has to ensure that its products contain the required nutrients Conclusion It is necessary to sum up the plan by highlighting the evaluation process. This step acts as a control measure to assess the progress of the strategies. GU’s marketing and the logistic unit will assess the change in sales since the initiation of the marketing plan. Change in sales numbers will serve as the main assessment criteria of the plan. A negative change in sales revenue will imply that the plan has flopped necessitating review. An increase in revenues will indicate surging sales hence the plan is successful but need improvement. List of References Averdieck, J. (2011) . GÃ ¼ Chocolate Puds, Business Development Insight Web. Perner, L. (2008) Food marketing, University of Southern California Web. This essay on GU chocolate company: Marketing Plan was written and submitted by user Kimora Newton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Literature and Art of the Harlem Renaissance essays

Literature and Art of the Harlem Renaissance essays In the early 1900s, particularly in the 20s and early 30s, African American literature, art, music, and dance began to flourish in Harlem, a section of New York City. Variously known as the New Negro movement, the New Negro Renaissance, and the Negro Renaissance, the movement emerged toward the end of World War I in 1918. The Harlem Renaissance marked the first time that mainstream publishers and critics took African American literature seriously and that African American literature and arts attracted significant attention from the nation as a whole. Although it was primarily a literary movement, it was closely related to developments in African American music, theater, art, and politics The Harlem Renaissance seemed to be the best of times for America, during which whites and African Americans began to mix and gain a better understanding of one another. Harlem became the epicenter of music, art, and literature. This was the place from which acclaimed writers of the period started th eir careers. (Langston Hughes, Claude McKay, etc.) Blues and jazz were the prominent styles of music heard throughout the community, made notable by artists such as Louis Armstrong, Bessie Smith, and Duke Ellington, and could almost always be heard in social bars known as speakeasies. "No common literary style or political ideas defined the Harlem Renaissance. What united participants was their sense of taking part in a common goal and their commitment to giving artistic expression to the African American experience." (Harlem Renaissance Review) African Americans were able to find sanctuary in the North, having to face much less racism and abuse than those who remained in the South. Many were now able to hold decent jobs with good pay, as opposed to the labor they were forced to do previously. They held an intense yearning for equality. However, they still faced many challenges. Despite protest and some progress, racism still separated Americans in every...

Business Plan Review Essay Example | Topics and Well Written Essays - 2000 words

Business Plan Review - Essay Example The Company was established on February 1, 2007 and is seeking equity investors who can invest up to $100,000, in return for 20% equityThe new venture proposes to acquire a set of leased cars and offer them from strategic vantage points or car pods, from which customers will be able to accessThe car sharing venture will be commenced from one central nub, the South Bank area in Brisbane, from which it will be extended to other such nubs.The venture targets those customers who are environmentally conscious and proposes to work with two primary market segments – corporate customers who are likely to be frequent and heavy users of car share vehicles during week days and private customers who may use the cars less frequently and for shorter periods and be targeted for evening and weekend use, to achieve optimum utilization of the cars. It proposes to make customers aware of its services through its own website and also through a variety of advertisements and flyers. Additionally, i t will also align with the Brisbane City Council in ensuring that complementary websites are linked to its own website to generate leads from environmentally conscious customers.The Plan makes some provisions for potential risks. For one, it allows for the uncertainty in customer use and preference for car sharing by proposing to first lease the cars and prevent an initially huge capital outlay.

Ethical Expectations In Workplace Case Study Example | Topics and Well Written Essays - 2000 words

Ethical Expectations In Workplace - Case Study Example The epistemological view involves a lot of application in the principle rule governing efficient handling of the entire aspect of ethics. The impasse and overall ethical doctrine can illustrate a practical approach through which a contingent resolution provides a prescription (Oliver, 2003). Philosophy and Ethics The research practice concerned with social sciences provides a suitable base for the analysis of social sciences. The underlying principle that ensures efficient evidence draws a conclusive view of the entire research program. The evaluation of the doctrine of social science provides light to educational research and the contemporary approaches towards this science. The objective of the ethical attribute ensures a reflection on the main issues of research methodology and the relationship between traditional methodologies. The techniques applied in ethical guidelines should reflect sound standards that will oversee an integral part with much integrity and acceptance. Many de bates provide an attempt to give a viable definition to the global village. The kind of moral philosophy determines the good, right or wrong behavior mechanism of an individual. Social science ethics means value-free science. Philosophy is a great study that focuses on the analysis of an argument. The society in which individual lives must portray relevant beliefs expected of that community. A perfect example is the issue of witchcraft. Some communities exercise the vice of witchcraft to their belief as a way of life. The analysis of philosophy can refer to the loss of practices and styles maintained by the family. This happens when there is an element of skepticism that ensures the assistance and development of important aspects of the nature of humankind. Some guidelines apply and direct towards the means for an end of the majority.

Decomposition of Bleach Essay Example for Free

Decomposition of Bleach Essay In this experiment, the rate of decomposition is calculated by measuring the volume of the product gas using water displacement. The reactant used is household bleach, which contains 5 to 6% of NaClO. The decomposition can be stated in this following equation: 2 ClO- (aq) 2 Cl- (aq) + O2 (g) To measure the rate of decomposition, a catalyst is needed to fasten the reaction. A suitable catalyst is Co2O3, which is produced from mixing Co(NO3)2 and bleach. The reaction can be described as follows: 2 Co2+ (aq) + ClO- (aq) + 2H2O (l) Co2O3 (s) + 4 H+(aq) + Cl-(aq) Purpose The objective of this experiment is to determine the rate of decomposition of bleach by measurement of gas production at several different temperatures. Hypothesis The decomposition rate will increase if the surrounding temperature increases. If the surrounding temperature increases by 10C, the reaction rate will double. If the temperature decreases by 10C, then the reaction rate will decrease by half. Materials * Household Bleach * Co(NO3)2 solution * Erlenmeyer flask * Stopper and tube * Ring stand * Burette * Graduated cylinder * Thermometer * Burette clamp Procedure Refer to lab instruction sheet Decomposition of Bleach Data Table 1 Accumulation of Oxygen at Room Temperature (24C) Time Interval (s) Volume of Gas (mL) Time Interval (s) Volume of Gas (mL) 30 3.5 210 29.9 60 9.1 240 34.3 90 13.4 270 38.3 120 18.0 300 42.0 150 20.8 330 44.5 180 25.9 360 50.1 Table 2 Accumulation of Oxygen at 10C above Room Temperature (34C) Time Interval (s) Volume of Gas (mL) Time Interval (s) Volume of Gas (mL) 30 8.1 180 37.5 60 13.9 210 41.3 90 20.4 240 45.4 120 26.0 270 49.4 150 31.8 \ Table 3 Accumulation of Oxygen at 10C below Room Temperature (14C) Time Interval (s) Volume of Gas (mL) Time Interval (s) Volume of Gas (mL) 60 0 900 27.2 120 0 960 29.5 180 0 1020 31.9 240 1.8 1080 33.5 300 4.0 1140 36.0 360 6.5 1200 38.0 420 8.9 1260 40.5 540 11.8 1320 42.1 600 13.2 1380 44.1 660 15.6 1440 45.6 720 18.1 1500 47.5 780 21.0 1560 49.6 840 23.0 1579 50.0 Analysis Calculations: Reaction Rate = Reaction rate at room temperature = = 0.14 mL O2 / s Reaction rate at 10C above room temperature = = 0.17 mL O2 / s Reaction rate at 10C below room temperature = = 0.036 mL O2 / s Table 4 Rate of Decomposition of Bleach Surrounding Temperature (C) Reaction Rate (mL/ s)

Admissions Essay - I Will Practice Medicine :: Medicine College Admissions Essays

Admissions Essay - I Will Practice Medicine From the time I was 10 years old, I spent my summers at overnight camp. While baseball and canoeing were fun, I spent my free time in the camp radio station. Sitting at the microphone, my imagination ran wild as I made stories come alive, weaving characters in and out of danger, delivering punch lines, injecting irony. My fingers flew over the controls, pushing buttons, pulling levers at just the right times. I thrived on the creativity and precision it took to sound good on the air. Â   As I grew older, my exposure to the media expanded. My first job out of college was with CNN's Larry King Live, where I spent three exciting years. While the job had its thrills, it became an unsatisfying way to make a living for someone who was taught to work hard for the under-served, think carefully about life's priorities, and live by them everyday. I longed to feed my intellectual curiosity. I wanted to work with my hands and remain involved with people. I was mature enough to work hard for what I wanted. Â   I quit my job at CNN and began taking Pre-Med courses and volunteering in a hospital. I moved from my two-bedroom apartment to a small efficiency. Black-tie affairs with celebrities became TV dinners over a chemistry book. My life was changed. One year later, I continue to donate my time as an Emergency Medical Technician in the Georgetown Emergency Room, and I play my guitar and sing with sick kids in the Pediatric Intensive Care Unit. Â   Volunteering has confirmed what I thought - that medicine is where I belong. Even in my limited capacity as a volunteer, bringing a cold patient a blanket or putting a reassuring hand on her shoulder is deeply rewarding. Watching a child smile as we sing Old McDonald, and knowing that, even for a moment, he is thinking about something besides his sick body, keeps me coming back every week. And learning about why our bodies work the way they do has even greater rewards, for a slightly different reason. Â   When I was 13 years old, my mother died after battling liver cancer for a year and a half. I remember very well the first few months after the disease took hold. We tried different drugs and therapies in various doses.

African Americans in the U.S. Essay

African Americans (American Blacks or Black Americans), racial group in the United States whose dominant ancestry is from sub-Saharan West Africa. Many African Americans also claim European, Native American, or Asian ancestors. A variety of names have been used for African Americans at various points in history. African Americans have been referred to as Negroes, colored, blacks, and Afro-Americans, as well as lesser-known terms, such as the 19th-century designation Anglo-African. The terms Negro and colored are now rarely used. African American, black, and to a lesser extent Afro-American, are used interchangeably today. Recent black immigrants from Africa and the islands of the Caribbean are sometimes classified as African Americans. However, these groups, especially first- and second-generation immigrants, often have cultural practices, histories, and languages that are distinct from those of African Americans born in the United States. For example, Caribbean natives may speak French, British English, or Spanish as their first language. Emigrants from Africa may speak a European language other than English or any of a number of African languages as their first language. Caribbean and African immigrants often have little knowledge or experience of the distinctive history of race relations in the United States. Thus, Caribbean and African immigrants may or may not choose to identify with the African American community. According to 2000 U. S. census, some 34. 7 million African Americans live in the United States, making up 12. 3 percent of the total population. 2000 census shows that 54. 8 percent African Americans lived in the South. In that year, 17. 6 percent of African Americans lived in the Northeast and 18. 7 percent in the Midwest, while only 8. 9 percent lived in the Western states. Almost 88 percent of African Americans lived in metropolitan areas in 2000. With over 2 million African American residents, New York City had the largest black urban population in the United States in 2000. Washington, D. C. , had the highest proportion of black residents of any U. S. city in 2000, with African Americans making up almost 60 percent of the population. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Atlantic Slave Trade, Atlantic Slave Trade, the forced transportation of at least 10 million enslaved Africans from their homelands in Africa to destinations in Europe and the Americas during the 15th through 19th centuries. European and North American slave traders transported most of these slaves to areas in tropical and subtropical America, where the vast majority worked as laborers on large agricultural plantations. See Slavery. Between 1440 and 1880 Europeans and North Americans exchanged merchandise for slaves along 5600 km (3500 miles) of Africa’s western and west central Atlantic coasts. These slaves were then transported to other locations around the Atlantic Ocean. The vast majority went to Brazil, the Caribbean, and Spanish-speaking regions of South America and Central America. Smaller numbers were taken to Atlantic islands, continental Europe, and English-speaking areas of the North American mainland. Approximately 12 million slaves left Africa via the Atlantic trade, and more than 10 million arrived. The Atlantic slave trade involved the largest intercontinental migration of people in world history prior to the 20th century. This transfer of so many people, over such a long time, had enormous consequences for every continent bordering the Atlantic. It profoundly changed the racial, social, economic, and cultural makeup in many of the American nations that imported slaves. It also left a legacy of racism that many of those nations are still struggling to overcome. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Civil Rights Movement in the United States, political, legal, and social struggle by black Americans to gain full citizenship rights and to achieve racial equality. The civil rights movement was first and foremost a challenge to segregation, the system of laws and customs separating blacks and whites that whites used to control blacks after slavery was abolished in the 1860s. During the civil rights movement, individuals and civil rights organizations challenged segregation and discrimination with a variety of activities, including protest marches, boycotts, and refusal to abide by segregation laws. Many believe that the movement began with the Montgomery bus boycott in 1955 and ended with the Voting Rights Act of 1965, though there is debate about when it began and whether it has ended yet. The civil rights movement has also been called the Black Freedom Movement, the Negro Revolution, and the Second Reconstruction. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. AAVE Distinctive patterns of language use among African Americans arose as creative responses to the hardships imposed on the African American community. Slave-owners often intentionally mixed people who spoke many different African languages to discourage communication in any language other than English on their plantations. Moreover, many whites were unwilling to allow blacks to learn proper English. One response to these conditions was the development of pidgins, simplified mixtures of two or more languages that speakers of different languages could use to communicate with each other. Some of these pidgins eventually became fully developed Creole languages spoken by certain groups as a native language. Significant numbers of people still speak some of these Creole languages, notably Gullah on the Sea Islands of South Carolina and Georgia. African American Vernacular English (AAVE), also called black English or Ebonics, is a dialect of English spoken by many African Americans that shares some features with Creole languages. Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved.