Friday, May 15, 2020

Defining Marketing - 983 Words

Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as â€Å"the management process through which goods and services move from concept to the customer† (Business Dictionary, n.d.) as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large† (Marketing Power, 2004).†¦show more content†¦It is the corporation’s responsibility to make every effort for this to happen. Marketing is part of this effort, think about McDonald’s corporation, and even though this corpo ration is a household name billions on advertising each year keep the public coming back to get new sandwiches and desserts. The fact that there is a McDonald’s every few blocks, in just about every small town, and in other countries shows the commitment McDonald’s has for making sure that shareholder continues to receive the return each has come to expect from the organization. Profit is a benefit of the marketing process. Conclusion Market is a process that gets the products and services of the individual and organizations in the hands of the customer. The process involves not only the physical act of placing the product in the proper locations but also creating the want for the product through the proper promotion of the product, normally through advertising (Perreault, Cannon, McCarthy, 2011). The demand for the product can create competition between firms, and this competition can foster innovation. In turn this innovation creates better products that help improve the way of life for everyone. References The Business Dictionary. (n.d.). Marketing. Retrieved from http://www.businessdictionary.com/definition/marketing.html The Coca-Cola Company. (2010). â€Å"Coca-Cola IndiaShow MoreRelatedDefining Marketing805 Words   |  4 PagesDefining Marketing Colleen P. Dalton MKT/421 November 26, 2012 Stephanie Burns Defining Marketing The purpose of this paper is to define the term â€Å"marketing†, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society. Marketing There are many definitions of the term â€Å"marketing†Read MoreDefining Marketing802 Words   |  4 PagesDefining Marketing Deby Chan MKT 421 – Marketing Norbert Gray Jr. July 3, 2011 Defining Marketing There has been much misconception about what marketing really it only about commercials on the television or billboards that dot the highways, advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is much more complex than the advertising and the selling of goods and services. In fact, the above mentioned elements onlyRead MoreDefining Marketing981 Words   |  4 PagesDefining Marketing What is marketing? More important, what importance does marketing have on an organization s success? In this paper, marketing will be defined. Included will be my personal definition of marketing, the definition found in Marketing Management, and the definition found in Basic Marketing. Based on these definitions, I will explain the importance of marketing in organizational success. Definition of Marketing There are several definitions of marketing. Although many sourcesRead MoreDefining Marketing1022 Words   |  5 PagesTo fully understand the importance of marketing and organizational success one must understand what marketing is. Marketing and marketing decisions are the key to an organizations success. Without the marketing process and marketing strategies an organization is sure to fail. To me marketing is the communication of products to a specific target market, and marketing plans are based on the four P’s of the marketing mix: product, place, promotion, and price (Perreault, Cannon, amp; McCarthy, 2011Read MoreDefining Marketing Paper1010 Words   |  5 PagesRunning head: DEFINING MARKETING PAPER Defining Marketing Paper Bonnie Garcia University of Phoenix Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, Your most unhappy customers are your greatest source of learning . The purpose of this paper is toRead MoreEssay on Defining Marketing869 Words   |  4 PagesMarketing is one of those things that surrounds your everyday life and you dont even realize it. A challenge of a good marketing manager is to make a person or customer to not even realize that they are targets of a marketing campaign. To define marketing in my own words; giving products a place to perform or show to enhance a buyer. Marketing is a truly important function of business. It is basically the wheels of motion to get a business to profitability. For example, a merchant has a widgetRead MoreDefining Marketing Paper1008 Words   |  5 PagesMarketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, Your most unhappy customers are your greatest source of learning . The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational successRead MoreDefining Marketing - Importance of Marketing in Organizational Success1005 Words   |  5 PagesDefining Marketing Michelle Watson Marketing 421 April 16, 2012 Kim Wm. Houseman Definition of Marketing Marketing is often misunderstood. Ask the average person how they would define marketing and a majority would reply with something along the lines of commercials, ads, brochures, and other items used to market a business. Marketing is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and services from an idea all the way throughRead MoreDefining Marketing for the 21st Century4119 Words   |  17 PagesChapter 1 – Defining Marketing for the Twenty-First Century True/False Questions 1. Marketing is both an art and a science—there is constant tension between the formulated side and the creative side. True (easy) p. 2 AACSB (Reflective Thinking) 2. Large, well known businesses have newly empowered customers, and have had to rethink their business models. True (moderate) p. 2 AACSB (Reflective Thinking) 3. The authors see marketing management as the art and science of proper retailRead MoreDefining Marketing Paper837 Words   |  4 PagesMarketing Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.